Understanding Visual Impairment
Design, Test, Iterate - Repeat
Accessibility for Everyone - Disability for all kinds
Temporary - Cataract
Situational - Network Issue
Permanent - Blind
Home Page
Home Page with screen reader spec
Components & Guidelines
Chekout Page
Quick View
Designing Hello
The project was part of an assignment for the Inclusive Product Management Fellowship Program and was completed over a period of four days.
After this, I applied these learnings to make the Chimple app accessibile
Designing Hello.
A Mid-fidelity E-commerse website wireframe for
Visually Impaired Users
Process
Understaing Needs of Visually Impaired
Started by understanding visual Impairment and its types. Understanding about WCAG guidelines and more.
Secondary Research/Desk Research + Primary Research
Researched by finding few users on web for desk resarch and few through phone call to understand their pain points and needs.
Design, Test, Iterate - Repeat
The exiting part to design, keep checking and building
Detailed View
Data from WHO
Data from India
2.2 Billion
Have some kind of visual impairement
4 X
Prevalence in low- and middle-income regions than in high-income regions
US$ 411 billion
Loss of purchasing power parity
User 2 - Simran
Simran (28) is a UX designer based out of Hyderabad and has Albinism since birth.
Can’t look at screen for very long.
Endless scrolls tires her
She gives attention to details, so needs to zoom out while shopping
Has difficulty reading very small and cluttered text.
Bright screen and sunlight causes eye strain.
Has increased font size in her iPhone and uses siri to give commands and send messages.
Search box helps her instantly find what she needs, so considers it very important.
Experience & Challanges
Key Takeaways
About
Experience and Challenges
User 1 - Aishwarya
Aishwarya Pillai currently is a Product lead at spacefelt based out of Hyderabad and got blind in early 20’s
Has albinism - nystagmus since birth
Blind since she was 20 years
Co-Founder - Grailmaker Innovations | Product Lead - Spacefelt | Blind 3D Artist | TEDx Speaker
Lived both as blind as well as a sighted person
Resilient, strong, optimistic
Currently a Product Lead - Spacefelt - the simplest and most affordable labeling solution for persons with visual impairment
Not able to buy clothes from online websites as it does not give her any description to visualise the clothes
She needs to know the color, neckline, sleeve length and pattern details
She uses zepto & swiggy instamart to go grocery shopping
She buys clothes from physical store with someone who tells her the description about the clothes.
Doesn't find the apps to be accessible for shopping.
Uses both mobile & web browser. Prefers web browser as it has good structure & organisation.
Primary & Secondary Research
Is in class 5, and assists his dad in daily activities
Dad teaches brail but doesn't use desktop or monitor
Dad uses voice assistance in Phone
Dad is reluctant in learning laptop or monitor for navigation
Dad prefers hindi over english and doesent like english voice assistance
User 3 - Akshat
Akshat is a son of visually impaired person
Search feature is very important to her - Keep search on top and in every page
She needs detailed description of the products to visualise it better - Describes clothes in details (Color, neckline, textile, size)
Multiple payment gateways confuses her as it takes a lot of time. Prefers Gpay as its single click to do payment - Simplify payment gateway
She shops & segregates clothes on the basis of event/occasion- Create section that categorises clothes by occasion
Key Features