I am a thinker & a maker who relies on empathy, research, creation and iterations. I love diving into the messy, iterative "ugly duckling" stages of design - the back-and-forth, the trial and error, that one last UX change - because that’s where the magic happens.
This comes from having been part of 0-1 product startup journeys in B2Bs & few B2C's for over 4 years where I learned to navigate ambiguity, fail fast and iterate more.
My approach is to do good research (to really understand user), involve stakeholders (to avoid roadblocks later) and sit with business (to align strategy with execution).
I did bachelors from NIFT and then master’s in from NID, where I explored participatory design to help people build deeper connections with their garments.
My shift into tech and product design was a natural evolution -
I designed a phygital product to educate kids about sustainability, which opened my eyes to how digital experiences can drive change.
You can read it here!
Present Story - Learning
Product Management - Upraised
For an e-commerce brand, I am working on a
critical challenge - "Users Not Converting
from Wishlist to Checkout"
The Comfort Book
Book
Shrinking
Show
“Unused creativity is not benign. It metastisizes.
It turns into grief, rage, judgment, sorrow, shame.”
~ Brene Brown
I have a knack for fashion and sustainability—sometimes I even make my own clothes!
During the pandemic I explored selling digital patterns on Etsy.
I love Nature and can’t help but capture its uniqueness everywhere I go. Recently, I came across a Brahma Kamal—it blooms just once a year… what! 🌸
Some of my proud clicks - 1. Jelly like coral fungi 2. Illustrating what I see 3. Rare golden Orchid- epiphytic
Some of the garments I made
A pop up at @NID- did it after mending thrifted clothes 2. Cutie potato! 3. Instapage_cliclo - to create awareness around fast fashion 4. Instapage_sew with seam - sold digital sewing patterns!
Did you play with the sun?
( Hover, Tap and Press )